·        Specific focus on business growth initiatives, special projects and entreprenuerial tasks that will require execution skills ·        The role will specifically focus on disruptive ways to market and proliferate Ayurveda ·        Finding new markets for the products, new sales channels for the business and strategic alliances are some of the tasks ·        Inidividual will be reporting directly to top management  ·        Work on projects like content creation, digital growth hacking and marketing, on the ground events, disruptive marketing, content creation and brand building